Starting a Spirits Brand

While many tread the path of tradition, here at New Dawn a brand is the genesis, not a distillery. Why? Within true innovation lies the wisdom of learning (and imbibing) from the endeavors of others. In the process, we aim to bolster those championing environmental stewardship and societal good, and to unearth areas ripe for refinement. Each sunrise heralds new technologies and practices, and when interwoven with ancestral wisdom, a legacy of innovation blossoms, steadfast and enduring.

Plus we’re impatient, a spark that ignites New Dawn's resolve. We would like to start demonstrating today that it’s possible to integrate fair and eco-friendly practices into our spirit business rather than waiting around for our bourbon and rye to grow up. A distillery is in our future, and we hope you’ll be with us when we open!

In the meantime, New Dawn Distilling is excited to announce that bourbon and rye will be our first offerings! We’re looking at a Juneteenth drop date just in time to pour one out in remembrance of the great men and women who paved the way for a little black girl to make her mark in the distilling industry. Cheers to a journey that celebrates the past, embraces the present, and looks forward to a more inclusive and vibrant future for all.