Founder & CEO, Dawn O'Neal joined the Being Black In Craft Media podcast to talk about what inspired her to pursue biology, how her conservation background informs her bourbon business, and a lightning round of pairing bourbon cocktails with books.

A comment popped up recently, “It doesn’t matter who owns the brand…” To which I REALLY wanted to reply, “Bless your heart.” 

Instead we’re going to revisit, in a significantly more blatant manner, why it matters that New Dawn is Black-woman owned. 

New Dawn’s 6-Year-Old Bourbon has been awarded a Silver Medal at the 2024 USA Spirits Ratings, just ten months after its market debut. This prestigious recognition highlights the care and craftsmanship that went into creating our first whiskey. The USA Spirits Ratings competition values spirits based on Quality, Value, and Packaging—criteria that resonate with consumer preferences. Our bourbon was praised for its deep, complex flavors of oaked cherry and spicy ginger, reflecting our commitment to excellence. This accolade marks an exciting start to Black Business Month and sets the stage for future successes.

It's a new day, It's a new dawn for whiskey with New Dawn Distilling 6 Yr New York Bourbon!! Get ready for an exciting and entertaining unboxing as the Liquor Connoisseur shares their first impressions and expert opinions in this live review. Discover how the higher alcohol content enhances its robust taste, with hints of chocolate and a smooth finish. Plus, know exactly what you're getting into and savor the experience as New Dawn provides the notes and the vibe to have a good time. Get ready to savor every sip of this remarkable bourbon! Cheers!

Discover the incredible achievements of Black American athletes at the Paris 2024 Olympics and how their legacy of excellence and resilience inspires New Dawn Distilling. From Simone Biles’ mental health advocacy to Sha’Carri Richardson’s unapologetic authenticity, these Olympians motivate our diverse team to drive progress in the spirits industry. Join us in raising a glass to these remarkable heroes and the spirit of New Dawn Distilling. Celebrate excellence, innovation, and inspiration with us. Cheers to a future filled with greatness!

Despite the photos it’s not just me bottling, packing, and driving the trucks across the country. I have a whole team of contractors, distributors, and retailers supporting me. And sometimes we don’t all have the same sense of urgency because life be lifein’. It’s something I’m getting used to, this “go with the flow” vibe. I’m a type A personality who really would do all the things to keep everyone happy….

We did it fam!!!!! We had a blockbuster launch selling over 100 bottles in our first week! From the bottom of my heart, thank you - thank you - THANK YOU for all the support. We are so proud of what we distilled, and we are really excited for everyone to try our 6-year-old bourbon. We know you’re going to love how it is versatile, smooth, and absolutely delicious.

Founder & CEO, Dawn O'Neal joined the The MHW Mark Podscast to discuss the journey to Juneteenth. #newdawndistilling #themhwmark #Juneteenth2024 #blackwomanowned #sustainablebourbon #graintoglass

6w

Words can’t describe it so we thought we’d show CEO & Founder, Dawn, enjoying a delicious pour!

The dreams I have for this spirits brand include leaving the world better than I found it. That includes not shying away from difficult conversations or wading into topics that others may think are out of scope. 'Out of scope' so often means disconnected from your community after all. So yes, this month we’re talking about mental health and encouraging everyone to drink responsibly and if they're using alcohol to cope with difficult feelings, consider what a new relationship with alcohol might look like.

What are all of the delectable notes and flavors that will be in our soon-to-launch 6 year old, New York bourbon? Get the nose, palate and more of our soon to be first born!

Picture me at a chill wine tasting, swirling natural wines and chatting about Robert Parker's rating system. So, if a wine scores 90 points, it's good, right? But wait! Ever wondered what those numbers really mean? Turns out it's one dude's taste buds and his thumbs-up dictating the flavor vibe for all wine drinkers. Mind blown, right?

The dreams I have for this spirits brand include leaving the world better than I found it. That includes not shying away from difficult conversations or wading into topics that others may think are out of scope…