A third party take on the evolution of Dr. Dawn O'Neal into an eco-conscious whiskey maven as told by friend, confidant, and world-renowned disease ecologist and whiskey enthusiast Dr. Barbara Han.

Tips for supporting Black women-led business this Women’s History Month and beyond.

Featuring cocktails with history this Women’s History Month

Join us on the hunt for New Dawn’s perfect cigar pairing.

Check out Dawn’s conversation with her Professional Coach, LaTresse Snead, of the Bonsai Leadership Group. You'll hear how she identified her super powers, why sustainable business is a deep core value, and how professional coaching can help you find joy.

Mardi Gras season, yes SEASON, is here! Put on your party shoes, grab your friends and family (kids too!) and join us in New Orleans for fun, food, and classic bourbon cocktails!

You know we're all about doing right by the environment here at New Dawn Distilling. So when we say your holiday dinner is inspiration for your next cocktail, it's not just a creative prompt but a way for you to take reduce, reuse, recycle to a whole other level.

It never occurred to me until I got into the whiskey business that whiskey was considered “a man’s drink,” or maybe I should say that never stopped me from drinking it. 

New Dawn’s 10-year old Wheated Whiskey is exactly the kind of whiskey I was looking for when I started this journey. Something completely unexpected that would push me out of my comfort zone while also staying true to the bold, classy, and elegant whiskies that I loved to sip. 

The feeling was electric - wine, spirit, and non-alcoholic beverage purveyors from AROUND THE WORLD gathered across the second floor of the DoubleTree Detroit pouring tastes and cocktails for each other, distributors, retailers, and the general public. It was supposed to be “work” but it felt like a big family reunion and I was just excited to have gotten an invite…

The Old Fashioned cocktail has a rich and debated history, with origins tracing back to the 1800s. While the Pendennis Club in Kentucky claims to have first served it, Chicago may have mentioned the drink even earlier. Today, the Old Fashioned remains a classic, with endless variations in ingredients like rye, bourbon, and bitters, allowing for endless customization and modern twists.

A comment popped up recently, “It doesn’t matter who owns the brand…” To which I REALLY wanted to reply, “Bless your heart.” 

Instead we’re going to revisit, in a significantly more blatant manner, why it matters that New Dawn is Black-woman owned. 

New Dawn’s 6-Year-Old Bourbon has been awarded a Silver Medal at the 2024 USA Spirits Ratings, just ten months after its market debut. This prestigious recognition highlights the care and craftsmanship that went into creating our first whiskey. The USA Spirits Ratings competition values spirits based on Quality, Value, and Packaging—criteria that resonate with consumer preferences. Our bourbon was praised for its deep, complex flavors of oaked cherry and spicy ginger, reflecting our commitment to excellence. This accolade marks an exciting start to Black Business Month and sets the stage for future successes.

Discover the incredible achievements of Black American athletes at the Paris 2024 Olympics and how their legacy of excellence and resilience inspires New Dawn Distilling. From Simone Biles’ mental health advocacy to Sha’Carri Richardson’s unapologetic authenticity, these Olympians motivate our diverse team to drive progress in the spirits industry. Join us in raising a glass to these remarkable heroes and the spirit of New Dawn Distilling. Celebrate excellence, innovation, and inspiration with us. Cheers to a future filled with greatness!

Despite the photos it’s not just me bottling, packing, and driving the trucks across the country. I have a whole team of contractors, distributors, and retailers supporting me. And sometimes we don’t all have the same sense of urgency because life be lifein’. It’s something I’m getting used to, this “go with the flow” vibe. I’m a type A personality who really would do all the things to keep everyone happy….

We did it fam!!!!! We had a blockbuster launch selling over 100 bottles in our first week! From the bottom of my heart, thank you - thank you - THANK YOU for all the support. We are so proud of what we distilled, and we are really excited for everyone to try our 6-year-old bourbon. We know you’re going to love how it is versatile, smooth, and absolutely delicious.

Words can’t describe it so we thought we’d show CEO & Founder, Dawn, enjoying a delicious pour!

The dreams I have for this spirits brand include leaving the world better than I found it. That includes not shying away from difficult conversations or wading into topics that others may think are out of scope. 'Out of scope' so often means disconnected from your community after all. So yes, this month we’re talking about mental health and encouraging everyone to drink responsibly and if they're using alcohol to cope with difficult feelings, consider what a new relationship with alcohol might look like.