Our first SILVER Award from USA Spirits Ratings
New Dawn’s 6 year old bourbon awarded SILVER in the 2024 USA Spirits Ratings.
The New Dawn team and I are incredibly excited and humbled to be recognized for our very first whiskey so soon after getting to market. It has been a whirlwind ten months but such care and mindfulness has gone into sourcing our whiskeys, selecting packaging and partners, and building this brand and it simply feels amazing to be honored for all of that hard work. What a wonderful way to start Black Business Month!
We are especially pleased to be recognized by the USA Spirits Ratings competition because they operate under the guiding principle that all spirits that receive medals should be those that consumers actually want to buy, whether they are shopping for a spirit at a retail liquor store or ordering a spirit from a bar menu.
As a result, according to Sid Patel, CEO and Founder of event organizers Beverage Trade Network, "[USA Spirits Ratings’] innovative 100-point scoring system has been instrumental in identifying world-class spirits that consumers actually want to drink. We've broadened the definition of drinkability, in order to reflect how spirits drinkers actually choose which spirits they buy at a retail store or order from a bar menu.The judging panel consisted of spirits industry experts with extensive commercial buying expertise.”
The goal of the USA Spirits Ratings competition is to find, evaluate, and award spirits that successfully score well across each of these three major scoring criteria. Judged in a blind-taste test, it takes into account three different criteria - Quality, Value, and Packaging - rather than just spirit-making technique or overall taste.
Quality refers to the overall taste, flavor, and aroma of the spirit.
Value refers to the relative pricing of the spirit vis-a-vis other peers.
Packaging refers to the overall brand presentation of the spirit, with an emphasis on how well the spirit appeals to a specific customer segment.
Judges described our world-class bourbon as a deep and complex experience with flavors of oaked cherry and spicy ginger aroma with candied fruit and elegant mouthfeel. Unfortunately, we didn’t get notes on how we fared in the other criteria, value and packaging, but based on customer feedback, we know you’re loving the packaging with its helpful tasting notes and “Vibe” section; plus see real value in a bourbon that drinks like a much older and more expensive offering and is versatile enough for cocktails.
This is just the beginning for New Dawn and the team and I look forward to collecting golds in future competitions!
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