SPIRIT(UAL) MUSINGS
Behind the Scenes: The New Dawn of Dr. Dawn
A third party take on the evolution of Dr. Dawn O'Neal into an eco-conscious whiskey maven as told by friend, confidant, and world-renowned disease ecologist and whiskey enthusiast Dr. Barbara Han.
“It doesn’t matter who owns the brand…”
A comment popped up recently, “It doesn’t matter who owns the brand…” To which I REALLY wanted to reply, “Bless your heart.”
Instead we’re going to revisit, in a significantly more blatant manner, why it matters that New Dawn is Black-woman owned.
Our first SILVER Award from USA Spirits Ratings
New Dawn’s 6-Year-Old Bourbon has been awarded a Silver Medal at the 2024 USA Spirits Ratings, just ten months after its market debut. This prestigious recognition highlights the care and craftsmanship that went into creating our first whiskey. The USA Spirits Ratings competition values spirits based on Quality, Value, and Packaging—criteria that resonate with consumer preferences. Our bourbon was praised for its deep, complex flavors of oaked cherry and spicy ginger, reflecting our commitment to excellence. This accolade marks an exciting start to Black Business Month and sets the stage for future successes.
Cocktails
Follow us on social media to get the latest cocktails made with New Dawn or click below to see our full cocktail menu with instructional video.