This new expression is the second addition to the New Dawn Distilling portfolio, following the successful inaugural six-year New York Bourbon in June, which won a Silver Medal at the 2024 Spirits Ratings as well as recognition at Taste of Black Spirits in Detroit.

A comment popped up recently, “It doesn’t matter who owns the brand…” To which I REALLY wanted to reply, “Bless your heart.” 

Instead we’re going to revisit, in a significantly more blatant manner, why it matters that New Dawn is Black-woman owned. 

CEO & Founder Dawn O'Neal shares the journey of selecting New Dawn’s 6-year-old bourbon, from tasting through numerous whiskey samples to crafting a unique flavor profile. With a focus on sustainability and creating a bourbon that appeals to both novices and connoisseurs, our final choice stood out for its smooth, rich caramel notes and velvet mouthfeel. Discover the full process and how this exceptional bourbon came to represent our commitment to quality and environmental responsibility.

Founder & CEO, Dawn O'Neal joined the The MHW Mark Podscast to discuss the journey to Juneteenth. #newdawndistilling #themhwmark #Juneteenth2024 #blackwomanowned #sustainablebourbon #graintoglass

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