Your guide to tasting cask strength whiskey (or really any alcoholic beverage) like a pro.

It never occurred to me until I got into the whiskey business that whiskey was considered “a man’s drink,” or maybe I should say that never stopped me from drinking it. 

New Dawn’s 10-year old Wheated Whiskey is exactly the kind of whiskey I was looking for when I started this journey. Something completely unexpected that would push me out of my comfort zone while also staying true to the bold, classy, and elegant whiskies that I loved to sip. 

CEO & Founder Dawn O'Neal shares the journey of selecting New Dawn’s 6-year-old bourbon, from tasting through numerous whiskey samples to crafting a unique flavor profile. With a focus on sustainability and creating a bourbon that appeals to both novices and connoisseurs, our final choice stood out for its smooth, rich caramel notes and velvet mouthfeel. Discover the full process and how this exceptional bourbon came to represent our commitment to quality and environmental responsibility.