This month on Bourbon and Books with New Dawn Distilling, we're leaning into the month's macabre, spooky, and horror aspects with Out There Screaming: An Anthology of Black Horror edited by Jordan Peel. Yes, that Jordan Peel!

A comment popped up recently, “It doesn’t matter who owns the brand…” To which I REALLY wanted to reply, “Bless your heart.” 

Instead we’re going to revisit, in a significantly more blatant manner, why it matters that New Dawn is Black-woman owned. 

CEO & Founder Dawn O'Neal shares the journey of selecting New Dawn’s 6-year-old bourbon, from tasting through numerous whiskey samples to crafting a unique flavor profile. With a focus on sustainability and creating a bourbon that appeals to both novices and connoisseurs, our final choice stood out for its smooth, rich caramel notes and velvet mouthfeel. Discover the full process and how this exceptional bourbon came to represent our commitment to quality and environmental responsibility.

Despite the photos it’s not just me bottling, packing, and driving the trucks across the country. I have a whole team of contractors, distributors, and retailers supporting me. And sometimes we don’t all have the same sense of urgency because life be lifein’. It’s something I’m getting used to, this “go with the flow” vibe. I’m a type A personality who really would do all the things to keep everyone happy….

We did it fam!!!!! We had a blockbuster launch selling over 100 bottles in our first week! From the bottom of my heart, thank you - thank you - THANK YOU for all the support. We are so proud of what we distilled, and we are really excited for everyone to try our 6-year-old bourbon. We know you’re going to love how it is versatile, smooth, and absolutely delicious.