CEO & Founder Dawn O'Neal shares the journey of selecting New Dawn’s 6-year-old bourbon, from tasting through numerous whiskey samples to crafting a unique flavor profile. With a focus on sustainability and creating a bourbon that appeals to both novices and connoisseurs, our final choice stood out for its smooth, rich caramel notes and velvet mouthfeel. Discover the full process and how this exceptional bourbon came to represent our commitment to quality and environmental responsibility.

Despite the photos it’s not just me bottling, packing, and driving the trucks across the country. I have a whole team of contractors, distributors, and retailers supporting me. And sometimes we don’t all have the same sense of urgency because life be lifein’. It’s something I’m getting used to, this “go with the flow” vibe. I’m a type A personality who really would do all the things to keep everyone happy….

We did it fam!!!!! We had a blockbuster launch selling over 100 bottles in our first week! From the bottom of my heart, thank you - thank you - THANK YOU for all the support. We are so proud of what we distilled, and we are really excited for everyone to try our 6-year-old bourbon. We know you’re going to love how it is versatile, smooth, and absolutely delicious.

Founder & CEO, Dawn O'Neal joined the The MHW Mark Podscast to discuss the journey to Juneteenth. #newdawndistilling #themhwmark #Juneteenth2024 #blackwomanowned #sustainablebourbon #graintoglass

6w

Words can’t describe it so we thought we’d show CEO & Founder, Dawn, enjoying a delicious pour!

The dreams I have for this spirits brand include leaving the world better than I found it. That includes not shying away from difficult conversations or wading into topics that others may think are out of scope. 'Out of scope' so often means disconnected from your community after all. So yes, this month we’re talking about mental health and encouraging everyone to drink responsibly and if they're using alcohol to cope with difficult feelings, consider what a new relationship with alcohol might look like.

What are all of the delectable notes and flavors that will be in our soon-to-launch 6 year old, New York bourbon? Get the nose, palate and more of our soon to be first born!

Picture me at a chill wine tasting, swirling natural wines and chatting about Robert Parker's rating system. So, if a wine scores 90 points, it's good, right? But wait! Ever wondered what those numbers really mean? Turns out it's one dude's taste buds and his thumbs-up dictating the flavor vibe for all wine drinkers. Mind blown, right?

The dreams I have for this spirits brand include leaving the world better than I found it. That includes not shying away from difficult conversations or wading into topics that others may think are out of scope…