Some people do beach reads, over here we're doing cozy fireside thrillers featuring your average day in the life of a field ecologist.

You know we're all about doing right by the environment here at New Dawn Distilling. So when we say your holiday dinner is inspiration for your next cocktail, it's not just a creative prompt but a way for you to take reduce, reuse, recycle to a whole other level.

Sitting down with Dr. Frances Richards of the Black Entrepreneur Experience podcast, Founder & CEO Dawn O’Neal talks about her superpowers, getting into the spirits industry without knowing all the barriers, and the people who inspire her.

CEO & Founder, Dawn, sat down with Kalin Thomas of Cuisine Noir to talk about how her childhood inspired her commitment to the environment, the broad appeal of premium craft spirits made with sustainability in mind, and why you should pick up a bottle or two this holiday season.

It never occurred to me until I got into the whiskey business that whiskey was considered “a man’s drink,” or maybe I should say that never stopped me from drinking it. 

Many factors played a role in my journey from conservationist to owning my own whiskey brand, one such factor was this book by Nikki Erlick, The Measure.

New Dawn’s 10-year old Wheated Whiskey is exactly the kind of whiskey I was looking for when I started this journey. Something completely unexpected that would push me out of my comfort zone while also staying true to the bold, classy, and elegant whiskies that I loved to sip. 

This new expression is the second addition to the New Dawn Distilling portfolio, following the successful inaugural six-year New York Bourbon in June, which won a Silver Medal at the 2024 Spirits Ratings as well as recognition at Taste of Black Spirits in Detroit.

Dr. Dawn O’Neal, the visionary founder and owner of New Dawn Distilling, is redefining the whiskey landscape from her vibrant base in New Orleans.

This month on Bourbon and Books with New Dawn Distilling, we're leaning into the month's macabre, spooky, and horror aspects with Out There Screaming: An Anthology of Black Horror edited by Jordan Peel. Yes, that Jordan Peel!

The feeling was electric - wine, spirit, and non-alcoholic beverage purveyors from AROUND THE WORLD gathered across the second floor of the DoubleTree Detroit pouring tastes and cocktails for each other, distributors, retailers, and the general public. It was supposed to be “work” but it felt like a big family reunion and I was just excited to have gotten an invite…

Here I am, the VP of Consumer Relations and I have to admit: There was a time – not so long ago – when I wouldn’t have dreamed of drinking any sort of whiskey, let alone enjoying bourbon whiskey. But over time, and perhaps a little encouragement from our founder and my sister, Dawn, I’ve found that each sip is more than just a drink; it’s an experience that brings so much nuance, culture, and history to the forefront of my palate.

The Old Fashioned cocktail has a rich and debated history, with origins tracing back to the 1800s. While the Pendennis Club in Kentucky claims to have first served it, Chicago may have mentioned the drink even earlier. Today, the Old Fashioned remains a classic, with endless variations in ingredients like rye, bourbon, and bitters, allowing for endless customization and modern twists.

Founder & CEO, Dawn O'Neal joined the Being Black In Craft Media podcast to talk about what inspired her to pursue biology, how her conservation background informs her bourbon business, and a lightning round of pairing bourbon cocktails with books.

Something about being outdoors makes me want to connect even more with my ancestors and history. Plus, its back to school season so this month on Bourbon and Books we recommend The 1619 Project.

A comment popped up recently, “It doesn’t matter who owns the brand…” To which I REALLY wanted to reply, “Bless your heart.” 

Instead we’re going to revisit, in a significantly more blatant manner, why it matters that New Dawn is Black-woman owned. 

Introducing our monthly book club where we suggest a scintillating read and the perfect cocktail pairing. This month, The Mermaid of Black Conch and the Caribbean Queen.

New Dawn’s 6-Year-Old Bourbon has been awarded a Silver Medal at the 2024 USA Spirits Ratings, just ten months after its market debut. This prestigious recognition highlights the care and craftsmanship that went into creating our first whiskey. The USA Spirits Ratings competition values spirits based on Quality, Value, and Packaging—criteria that resonate with consumer preferences. Our bourbon was praised for its deep, complex flavors of oaked cherry and spicy ginger, reflecting our commitment to excellence. This accolade marks an exciting start to Black Business Month and sets the stage for future successes.

It's a new day, It's a new dawn for whiskey with New Dawn Distilling 6 Yr New York Bourbon!! Get ready for an exciting and entertaining unboxing as the Liquor Connoisseur shares their first impressions and expert opinions in this live review. Discover how the higher alcohol content enhances its robust taste, with hints of chocolate and a smooth finish. Plus, know exactly what you're getting into and savor the experience as New Dawn provides the notes and the vibe to have a good time. Get ready to savor every sip of this remarkable bourbon! Cheers!

Discover the incredible achievements of Black American athletes at the Paris 2024 Olympics and how their legacy of excellence and resilience inspires New Dawn Distilling. From Simone Biles’ mental health advocacy to Sha’Carri Richardson’s unapologetic authenticity, these Olympians motivate our diverse team to drive progress in the spirits industry. Join us in raising a glass to these remarkable heroes and the spirit of New Dawn Distilling. Celebrate excellence, innovation, and inspiration with us. Cheers to a future filled with greatness!